This event is our major annual fundraiser, and is very important for us as an organization and to the town of Niantic as well. We advertise heavily to assure good attendance. Last year, our expenditures for advertising exceeded $5000, we expect to do at least that for 2016. Show advertising is summarized below:

The Niantic Lions
37thAnnual Lobsterfest and Chicken BBQ
and the
55th Niantic Outdoor Art/Craft Show
Advertising Summary
Over $5,500 spent promoting this event!

Print Articles
  • Post Road Review
  • Sound and Country Summer Edition
  • Yankee Magazine
  • Conecticut Magazine – June Summer Events
  • The Lyme Times
  • Connecticut Culture & Special Events – Spring Summer
  • The Courier for East Lyme Senior Citizens
Print Ads
  • Post Road Review full page ad June Edition, ¼ page ad May and July
  • Sound and Country Summer
  • Summer on the Shoreline
  • The Lyme Times FRONT PAGE strip ad
  • Valley News (Chester, Deep River, Essex)and Harbor News, (Clinton, Westbrook, Old Saybrook)
  • Insert in New London Day with vendor list delivered to households in East Lyme, Waterford, Montville, Salem
  • The Resident, (Groton area)
  • The Lions Tale,
  • The New London Day Night and Day Entertainment
  • Tri-Town Foods ad insert in the Day
Community Calendars
  • Mystic Country
  • Post Road Review
  • Sound & Country
  • The Lyme Times
  • The New London Day
  • East Lyme TV
  • Regional Event TV
Paid Internet Advertising
Internet Postings (partial listing)
  • community Calendar
  • community calendar
  • Numerous artists websites
  • Numerous area hotel/motel websites
  • Public Service Announcements on WNLC, WICH, WCTY, WKNL
  • 5 contest spots awarding lobster and chicken dinners on KOOL 101 (WKNL)
  • 75 paid 1-minute spots on Kool 101 (WKNL)
Posters, Banners and Handbills
  • Large advertising banners at 4 East Lyme locations
  • Posters at numerous merchants in East Lyme, Waterford
  • Handbills and posters at State of CT Welcome Centers on I-95 in North Stonington and Westbrook
  • Flyers placed in shopping bags of Tri-Town supermarket customers