This event is our major annual fundraiser, and it is very important for us as an organization and to the town of Niantic as well. We advertise heavily to assure good attendance. Last year, our expenditures for advertising exceeded $5000, we expect to do at least that for 2018. Show advertising is summarized below:
The Niantic Lions
58th Niantic Outdoor Art/Craft Show
Advertising Summary
Over $5,500 spent promoting this event!
Print Articles (occasional)
- Post Road Review
- Sound and Country Summer Edition
- Connecticut Magazine – June Summer Events
- The Lyme Times (Groton, New London, Montville, Mystic, Stonington, Waterford, East Lyme)
- The Courier for East Lyme SeniorCitizens
Print Ads
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Post Road Review full page ad May and June Editions
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Sound and Country Summer
- Connecticut Magazine
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Summer on the Shoreline
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The Lyme Times BACK PAGE
- East Lyme Events, 2nd qtr
- Mystic County Visitors Guide
- The Resident (Groton Area)
- Lions Mid-Winter conference/State Convention Program
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The New London Day Night and Day Entertainment
Community Calendars
- Mystic Country
- Post Road Review
- Sound & Country
- The Lyme Times
- The New London Day
- East Lyme TV
- Regional Event TV
Internet Postings (partial listing)
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www.nianticlions.org
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theDay.com community Calendar
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WSHU.org community calendar
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Discovereastlyme.com
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www.Zip06.com
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The Westerly Sun
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Connecticutmag.com
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WTNH8.com
- WFSB3
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Atlantic Broadband.net
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Numerous artists websites
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Numerous area hotel/motel websites
Radio
- Live remote broadcasts on days of the event by WNLC (98.7) and K-Hits (100.9)
- Contest spots awarding food tickets on WNLC (98.7) and K-Hits (100.9)
- 60 paid 1-minute spots on WNLC (98.7) and K-Hits (100.9)
Posters, Banners and Hand Bills
- Large advertising banners at 4 East Lyme locations
- Posters at numerous merchants in East Lyme, Waterford
- Handbills and posters at State of CT Welcome Centers; I-95 in North Stonington
- Flyers